I’m a user experience researcher with a background in global education and entrepreneurship.
I lead teams through the process of gaining a deeper understanding of the people who use their products. We distill these findings into actionable insights to design better experiences.
By day I’m part of a cross-functional team that’s designing tools to simplify the process of setting up phone systems. Whether I’m interviewing users to understand their needs, or running usability tests to assess how well new designs are meeting these needs, it’s fascinating to learn about the specific tools and workarounds that people use to do their jobs.
These same design methods can be used to explore all sorts of questions.
On October 15, 2016 I hosted an event called Design Sprint: Sexual Health at General Assembly San Francisco.
Design Sprint: a focused burst of creativity that brings together people from different backgrounds to identify needs, explore experiences, sketch out new possibilities, and test them out in the real world. Design Sprints create space for real change. In the tech industry, teams use Design Sprints to clarify requirements for new features. Today we’ll explore a much more personal set of questions.
— Leslie Forman (@leslieforman) October 19, 2016
— Nelson Chen (@nelsonpiau) October 16, 2016
This video gives a quick overview of the big questions we explored, including how virtual reality might help seniors fight isolation. Video editing and production by Ajay Soin, with footage from David Leake and Nelson Chen.
A bit more about me: I moved back to San Francisco (my hometown!) in 2014 after eight years in China and Chile.
Most recently in Chile, I taught entrepreneurship classes at universities with a focus on design thinking and user experience. This inspired me to return to San Francisco to immerse myself in the world of user experience research and design. I’ve worked with organizations of all sizes, from early-stage startups to multinational corporations.
My work has been featured in a wide range of publications:
- The Muse / Forbes: The Secret to Creativity & Productivity
- The Muse / Forbes: Working Abroad? How to Give a Presentation in the Local Language
- RTInsights: How Wearables and Real-Time Data Prevent Fatigue-Related Accidents
- Marianne Elliott’s blog: The Courage to Disconnect
I’m a graduate of the University of California, Berkeley and General Assembly’s User Experience Design Immersive, and earned a Diploma in Creativity and Innovation from the Pontificia Universidad Católica de Chile.
I’m a big believer in handwriting and cross-cultural dialogue. And I love chatting with students.
Please feel free to contact me directly: leslieforman (at) gmail (dot) com