Yesterday I tweeted:
So far this link has been shared, retweeted, and favorite’d 15 times, which is a lot more than most of the links, pictures, and observations I share on Twitter.
Why this tweet? I have some ideas.
1) Clear Audience. I addressed this tweet towards China-philes. This is a relatively broad, inclusive, and self-defined category, and there are a lot of China-philes on Twitter.
2) Specific Keywords. A grad student friend once referred to Harvard as the H-bomb. This name catches people’s attention!
3) Immediate Benefit. The course is available online. It’s free. A Harvard education for anyone with an internet connection and the attention span to sit through a lecture (or 37!)
What do you think? When do you find that your tweets get a lot of attention?
I'm Leslie and I connect entrepreneurs in Chile, China, California, and beyond — especially through translation, training, and trade. More about me.
