Leslie Forman

Design

July 2, 2015

Redesigning Jennifer Massoni Pardini’s Virtual Home, Powered by Empathy & WordPress

How might a writer wrap a soft (virtual) blanket around the people who most need her story? Building on a solid foundation of blog posts and heart photos, I collaborated with Jennifer Massoni Pardini to redesign her website to better serve grieving parents and build a new foundation for the next steps in her writing career.

making sense of my mess December 15, 2014

How I’m Making Sense of the Mess That is My Book-in-Progress

This book helped. It’s concise. It teaches you how to organize messy information of all kinds, without using jargon like “information architecture” or “user experience” or “wireframe” or any of the other tricky-to-explain phrases I’ve learned over the past few months.

The secret to creativity and productivity. Divergent thinking first, then a conscious shift to convergent thinking to get it done. November 16, 2014

The Secret to Creativity and Productivity

Do you ever find yourself thinking, “Well, I could move to San Francisco, or New York, or China, or Chile! And I could work in tech, or fashion, or marketing, or something else!” while another voice in your head says, “This is my list of things to do today. I need to go buy groceries, book a bus ticket for tomorrow’s trip, follow up with Joe from the conference… “