Leslie Forman

I’m a user experience researcher with a background in global education and entrepreneurship. 

leslie-forman-designer-picI lead teams through the process of gaining a deeper understanding of the people who use their products. We distill these findings into actionable insights to design better experiences.

By day I’m part of a cross-functional team that’s designing tools to simplify the process of setting up phone systems. Whether I’m interviewing users to understand their needs, or running usability tests to assess how well new designs are meeting these needs, it’s fascinating to learn about the specific tools and workarounds that people use to do their jobs.

These same design methods can be used to explore all sorts of questions.

Design Sprint: Sexual Health. Panelists (from left to right): Rachel Gelman, DeMarus Allen-Batieste, Michael Vargas, Zabrina Law, Elise Racine. October 15, 2016.

Design Sprint: Sexual Health. That’s me, standing, with panelists Rachel Gelman (physical therapist), DeMarus Allen-Batieste (orchestral clarinetist and LGBT health advocate), Michael Vargas (improv teacher and podcast host), Zabrina Law (trade marketing manager at LELO), and Elise Racine (co-founder of tabú).

On October 15, 2016 I hosted an event called Design Sprint: Sexual Health at General Assembly San Francisco.

Design Sprint: a focused burst of creativity that brings together people from different backgrounds to identify needs, explore experiences, sketch out new possibilities, and test them out in the real world. Design Sprints create space for real change. In the tech industry, teams use Design Sprints to clarify requirements for new features. Today we’ll explore a much more personal set of questions.

Here’s a social-powered summary of the day via Storify.

This video gives a quick overview of the big questions we explored, including how virtual reality might help seniors fight isolation. Video editing and production by Ajay Soin, with footage from David Leake and Nelson Chen.

A bit more about me: I moved back to San Francisco (my hometown!) in 2014 after eight years in China and Chile.

This is a collage of photos from workshops that Leslie Forman led in Iquique, Chile.

Leading workshops in Iquique, Chile. 2013.

Most recently in Chile, I taught entrepreneurship classes at universities with a focus on design thinking and user experience. This inspired me to return to San Francisco to immerse myself in the world of user experience research and design. I’ve worked with organizations of all sizes, from early-stage startups to multinational corporations.

Living and working internationally has been a huge part of my life, so I’m passionate about supporting global citizens in pursuing this sort of professional adventure.

My work has been featured in a wide range of publications:

I’m a graduate of the University of California, Berkeley and General Assembly’s User Experience Design Immersive, and earned a Diploma in Creativity and Innovation from the Pontificia Universidad Católica de Chile.

I’m a big believer in handwriting and cross-cultural dialogue. And I love chatting with students.

Please feel free to contact me directly: leslieforman (at) gmail (dot) com